Fotaflo Partnership
Last updated: April 7, 2021
Overview
- Fotaflo is a photo-sharing platform designed for outdoor activity operators. An activity operator can use their technology to take photos/videos on-site, and tag them to organize by party, date, activity etc. – and then share them to drive trackable referrals. They are different from PicThrive because their primary goal isn’t photo sales. Instead, they want the photos to be given out for free – because they say the value of exposure and trackable referrals generated from sharing photos is ultimately worth more than selling the photo. Since Fotaflo doesn’t profit from photo sales, they charge activity operators on a usage model.
How it Works
- Fotaflo is connected to FareHarbor via a simple webhook.
- Fotaflo receives the name and email addresses from FareHarbor booking so they can be automatically uploaded into their own system.
- After the activity takes place, Fotaflo can send photos to the customer, without the activity operator having to manually upload the customer’s contact information from FareHarbor into Fotaflo.
- For a more in-depth explanation, click here.
Tiers
- Small Business
- Mid-Market
- Enterprise
Selling Points
- Easily capture photos and videos on our rugged mobile camera devices.
- Fotaflo’s automated software uploads and delivers branded and edited photo and video sets to your guests via email or text message.
- Guests immediately receive your custom branded link to view their media in your fully branded viewing portal.
- Custom links within all shared media drive social referrals to easily book their own adventure with you.
- You watch the results via a single-source analytic report, tracking all social interactions with guest media for trackable referral marketing results.
Pricing
Giveaway
- Tour and activity operators that want to give away photos to their guests can (self) sign up for free, it’s free to send photos to their guests and they only pay for organic referral leads.
- The cost per trackable, organic referral varies per month and based on volume ranges from $0.28-$1.30 per referral lead.
- Fotaflo averages 3-5 referral leads per delivered album.
Photo Sales
Note: If a client expresses interest in charging for their photos, they are a better fit for PicThrive. Fotaflo is trying to move away from Photo Sales.
Supported Countries
- Every country FareHarbor operates in
Fotaflo’s Set Up Process
- Clients can sign up here and start providing photos and videos to their customers right away. Fotaflo has seen new clients start delivering photos within hours or a few days of signing up.
- All clients who sign up attend a 1-on-1 onboarding meeting where we walk them through their initial setup.
- They receive automated email guidance to continue exploring features and maximizing their results.
- Their client success staff periodically reviews their performance and offers customized advice.
How to Enable
- To enable Fotaflo follow the steps outlined here.