Google Things to do Integration
Last updated: August 18, 2025
Google Things to do (TTD) is a feature that allows activities to be booked online through Google Search. FareHarbor has an integration with Google, making it easy for customers to book directly from your Google Business Profile.
Why are we so excited about this partnership?
The connection between FareHarbor and Google makes it easier than ever for your customers to move from researching to booking an activity, which means nothing but good things for your business.
- Gain exposure to new customers as they browse Google search.
- Offer your tours, activities and attractions in live, real-time availability directly from Google’s platforms.
- New bookings flow seamlessly into your FareHarbor Dashboard through a FareHarbor hosted booking link. Bookings include all the same information as a traditional online booking.
- Google bookings are commission-free!
Is your company a “good fit” for Google Things to do?
Google offers two booking modules through TTD providing different options for how a customer can land on their booking link.
Operator Booking Module (OBM):
- Listed under “Prices” on your Google Business Profile.
- Available on mobile and desktop via Google search and Google Maps.
- All FareHarbor clients can be listed as the “Official Site”.
The Google Business Profile must be claimed and open.
Point of Interest (POI) Module:
The POI Module also uses Google search to direct customers to booking links that are associated with specific Points of Interest (POIs). Below are explanations and examples of the three different variations of the POI module.
Admissions:
- General Admission tickets to an eligible Point of Interest (POI).
- Listed under “Tickets” on Google Business Profile on mobile or “Admissions” on desktop.
- All FareHarbor clients can be listed as the “Official Site” if they are the official ticket provider of the POI.
- Available on mobile and desktop via Google search and Google Maps.
Experiences
- Tours & activities that are associated with a POI.
- Can only be reached via an eligible POI and are not general admission.
- Available on mobile and desktop search as well as Maps on mobile and desktop.
Travel Campaigns (formerly TTD Ads)
- Based on search queries (ex Things to do in Amsterdam, Walking tours in Rome, etc.)
- FareHarbor does not manage this on your behalf in your Google ads account. However if you’d like to set this up, we can provide you with the necessary information and you can work with a third party to set this up.
- Available on mobile and desktop search.
If you are interested in learning more or getting set up, please get in touch with our Connectivity team to learn more or get started.
The other requirement is that your business is registered on Google. Registering your business on Google is both a really simple process and a smart move for any business looking to gain exposure to online customers.
How does the integration work?
FareHarbor’s connectivity team will set up the integration for you with your desired items and notify you once your products are bookable on Google.
How do I improve my ranking with Google?
See our help page for helpful tips on improving your Google listing.
Click into the section below for additional details about Google Things to do.
FAQs and Fine Print
Will my customers still receive a confirmation email from FareHarbor?
Customers booking through Google will receive the normal FareHarbor confirmation email.
How much do I have to pay to be part of this program?
Nothing! Google does not take a commission on these bookings.
How do cancellations and refunds work?
Cancellations and refunds work just like normal online bookings. Since the bookings flow through your FareHarbor Dashboard like regular online bookings, you can issue refunds, create cancellations, rebook reservations, etc.
How many tours can I list on Google Things to Do?
Currently, Google has a limit of 10 activities per business page.
Why does it look like my tours are sold on Google through other OTAs in addition to FareHarbor?
OTAs (online travel agencies) like TripAdvisor Experiences/Viator, GetYourGuide & Tiqets also have integrations with Google. If you are using these additional platforms, multiple booking options may be shown to customers searching on Google.
This means if GetYourGuide offers one of your activities, and a customer books that activity through Google, the booking will appear in your FareHarbor Dashboard as a booking from GetYourGuide, not Google.
What happens if my company has more than one Dashboard and only one Google business page?
To have the most accurate information available, it’s always a good idea to have multiple Google business pages for each of your locations.
What happens if my company has multiple locations in one Dashboard in FareHarbor, and multiple Google Business Profiles?
We can now connect one dashboard to multiple Google Business Profiles.
The FareHarbor team has confirmed that my products are mapped for Google and “Ready to show.” When will my products be live on Google? Will I be notified when they are bookable on Google?
We suggest that you keep in touch with the Fareharbor Connectivity Team. They’ll be able to let you know if your products are displaying on Google. You will also receive a notification from the Connectivity team when your products are bookable on Google.
Can my products show for booking on my Google Business Profile?
Yes! If you have claimed your Google Business Profile and your company is a “good fit” for the integration we can put booking links right on your Google Business Profile.
What is considered a POI?
A point of interest is a business or similar entity that has a specific location, a name and is open to the public. Examples of POIs would include the “Eiffel Tower” or “ACME Bike Tours” in “London, Oxford Street 21.” “London,” “Tuscany,” or “Manhattan” are not considered POIs.
How can I search on Google to see if my products are bookable? What specifically do I search for?
In the case of the Operator Booking Module, we suggest you search for your own business name and look under the tickets section. In the case of the Point of Interest (POI) Module, we suggest you search for the associated Point of Interest you provided to our team.
Why is the FareHarbor price higher than the OTA prices on my listing?
Google requires prices displayed in the overview to be inclusive of taxes and fees, which is why you may be seeing a price that indicates the FareHarbor price is higher than the OTA prices. We suggest that you raise your OTA rates to match your direct FareHarbor rates in order to encourage more customers to book direct. This in turn is better for you as you benefit from a commission-free booking through FareHarbor and get all the booking details included in your FareHarbor book form! Note: Be sure to check that you are not violating any pricing clauses in your individual contracts with OTAs.
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Google Things to Do Pricing for AM
Pricing Options
Because we have to display Google Things to do (GTTD) pricing inclusive of taxes and fees we often are the most expensive option. We have seen success in having FareHarbor clients reduce their rates by 6% to create price parity across all pricing options. This is an effective tool in helping clients gain control of their channel mix and push more bookings to the direct channel (GTTD).
- Clients offer a lower rate on GTTD only, so the direct channel is the lowest listed price on their Google business page. No change to their website sales.
- Drive more direct bookings, ultimately more $ for the client!
- On average we see an increase of 10% in conversions of bookings coming through this channel.
Qualifications
We suggest that AM present this option to clients who work with at least one OTA partner and more than 15% of their bookings are coming from online affiliates.
How to request an update
Submit a mapping request to the Connectivity team, detailing the items and rates for each Customer type, the Connectivity team will set this up and notify the client once it is live.