FareHarbor Activity Sites

• Spotlight on New Markets – The Performance Marketing team kicks things off by researching potential locations based on keyword search volume, cost-per-click (CPC), and FareHarbor Distribution Network (FHDN) saturation in the target market.
• Secure Your Domain – Once a location is selected, the Operations team steps in to purchase the domain name for the new FareHarbor Activity Site.
• Dashboard Setup – Performance Marketing creates a new affiliate dashboard for the site. Remember to check the “Affiliate” checkbox!!
• New Affiliate Lead – Performance Marketing submits a new affiliate lead request through this form.
• Branding Kickoff – Performance Marketing submits a branding request using this form.
• Inventory Check – Performance Marketing fills out the Content Doc with the inventory that needs to be uploaded to the website.
• Paid Affiliate Site submission – Performance marketing fills out this form.
• Copy Creation – The Website Team assigns a copywriter for the site’s content.
• Project Submission – The project is officially submitted using this Airtable link.
• SEO Tasks Assigned – After project submission, the Website Team assigns someone for SEO tasks.
• Site Build – The designated Web Content Specialist is tasked with building the site.
• Go Live – Once everything is set, the site is launched and ready to go live.
• Tag Manager – Add FAS tag manager code to each client’s dashboard
• GA4 – Once a GA4 account has been created, add the measurement ID to the website’s backend. Login to Wordpress > Settings > Company Settings > Google measurement ID
• Dashboard Analytics – Add GA4 tracking ID to all Dashboards

The following section details guidelines we will follow while operating Micro OTAs:

Ads

• We will not buy ads referencing FareHarbor clients by name, i.e., we will not use language like “Take a Kayaking Tour with Kayaking Puerto Rico” or “Zipline through El Yunque Rainforest with Rainforest Zipline”
• We will not target keywords with FareHarbor clients names in the keyword, i.e., we would not target “Puerto Rico Access Tours” unless they are generic terms – i.e., we will target keywords like “kayaking in puerto rico” or “puerto rico kayaking” or “rainforest zipline”
• We will not restrict our ad budget if we are competing with clients

SEO/Copy

• We will continue to improve SEO even if we are ranking higher for certain terms than our clients
• We will not have an SEO rep that is working on a FareHarbor Activity Sites in a specific destination/vertical work on a client’s site that is in the same destination/vertical
• The Copy Team is not restricted in their competitive keyword research because of clients in the same destination/vertical

Branding/FareHarbor Representation

• FareHarbor Activity Sites will have limited FareHarbor branding, and should be referred to as a standard FHDN affiliate website. The FHDN has 1000+ active affiliates, and FHDN providers consent to allowing their items to be distributed through any FHDN affiliates.
• We do not put clients in touch with any affiliates on the FHDN, so if a client asks to be put in touch with the operator of one of the FareHarbor Activity Sites, we will let the customer know we can answer any questions on their behalf.
• If a client asks about one of the FareHarbor Activity Sites, i.e., Puerto Rico Activities, possible language to use is as follows:
  • “Puerto Rico Activities is an affiliate on the FHDN.”
  • “To be listed on Puerto Rico Activities, you must be part of the FHDN.”
  • “Puerto Rico Activities is one of many affiliates on the FHDN, and their goal is to help get FH clients more bookings!”