Essential

• T0-T1 must pay flat rate
• T2+ must pay 1% variable rate
  • No option for flat rate starting September 1st, 2025

Growth

Starting January 1st, 2025 Growth will only be sold to T3+ clients.

• T0-T1 must pay flat rate. Should be offered as a renewal upsell.
• T2+ must pay 2% variable rate
  • No option for flat rate starting September 1st, 2025

NORAM Renewal Options

• T0-T1: Essential Flat Rate
• T2: Essential 1%
• T3+: Essential 1%, Growth 2%

Flat Rate Pricing for T2+

• Flat rate pricing is no longer offered to T2+. T0 and T1 are still required to pay with a flat rate.
• T2+ clients on a flat rate package will be given the option to move to a variable rate at their 1 year mark
• T2+ legacy clients all have at least a 2 year price lock which will be honored if the client wishes to stay on the flat rate

Essential 2%

• T2 at 2% is no longer offered (T2 will get Essential at 1% moving forward)
• Clients at a 2% rate will be transitioned to 1% at their 1 year renewal

Web Core

• No longer offered
• Clients on Web Core will stay on this package until they renew at which point they will need to choose Essential or Growth
  • If they have a price lock, they will be given the option to remain on Web Core until that price lock is up

Dormant Mode

• Not available with Essential or Growth packages
• Clients who are still on Web Core monthly will still be able to utilize Dormant Mode

Web+

• No longer offered
• Clients on Web+ will stay on this package until their 1 year mark at which point they will need to choose Essential or Growth

SEO Only

• No longer offered
• Clients on an SEO only package will stay on their package until their 1 year mark at which point they will need to choose Essential or Growth
• ENT AMs will have the option to negotiate the rate if an ENT legacy client wants SEO services

AM Reference Doc for Legacy FHS Clients

All ‘Return to FHS’ clients and all clients who have had a stalled FHS project for 3+ months are required to return to their FHS with a paid package.

As of March 2025 all new EMEA FHS clients are required to purchase a package.

Legacy FHS clients are still free. Legacy clients can get Essential or Growth if they would like ongoing SEO services.

As of March 2025 all new APAC FHS clients are required to purchase a package.

Legacy FHS clients are still free. Legacy clients can get Essential or Growth if they would like ongoing SEO services.

The Web Lite package is currently only being offered to Legacy sites. Clients who were already on a FareHarbor website before the monetization efforts were given this less expensive option that allows them to keep their site without utilizing our Live Sites Support team. With this package, clients are required to make all updates to the website themselves.

Restrictions

• Clients cannot send requests to our Live Sites Support team to make updates
  • Updates relating to DNS issues, websites being down, emails not working, contact form issues, and requesting login access are still handled by the Live Sites Support team for Web Lite clients
• Clients cannot sign up for SEO packages

Web Lite pricing for NORAM:

$2,000 per year or $199 per month

If your client is already live on a FareHarbor site and decides to transition to a package with SEO (Essential or Growth), please follow these steps to get them into the SEO queue:

• AM wins upsell for Essential or Growth (from a client already live on their site)
• AM submits New Opportunity Request
  • All package changes/upsells require a new opportunity
• AM submits Pitched custom activity
• AM submits FareHarbor Site Commercial Order Pending custom activity, selects Essential or Growth
• AM receives Commercial Order to their email and fills in the required fields
  • The Opportunity ID used should be from the new Opportunity that was created
• Client receives and executes the Commercial Order
• Once the client signs, their project is automatically added to the SEO team’s Airtable queue.
• AMs should send the email template AM: Legacy Clients – SEO Package Next Steps which provides more detail on when the client can expect to hear from our team.
• In 7-10 business days, the designated Project Coordinator will take over package related communication moving forward.

See this T0-T1 regional pricing sheet for up to date annual and monthly pricing in multiple currencies.

T0-T1 clients will incur a setup fee ($500 USD or the relevant currency conversion) immediately upon signing their commercial order. Once the client goes live, this cost will go towards their package.

• If they chose an annual rate, they will pay the remaining balance of the annual cost.
• If they chose a monthly rate, they won’t pay for their next month until 30 days after they go live.

Dormant Mode is not available with Essential or Growth packages. Clients who were sold on Web Core monthly before it was phased out will continue to have the option for Dormant Mode.

The new packages (Essential & Growth) include SEO offerings.

Gold and Silver SEO packages are no longer offered as of August 2025. Legacy clients will need to choose either the Essential or Growth package if they would like SEO services.

See these help docs for more details around the strategies, talking points, and FAQs relating to our SEO packages:

• Growth SEO Package Help Doc

• Essential SEO Package Help Doc

The variable pricing model refers to the option to increase a client’s booking fee or credit card rate. A setup fee is not required with this pricing model.

• Client’s booking fee or credit card rate will be increased within 2 weeks of their site going live.

Restrictions for the Variable Model:

• T0-T1 clients cannot pay with a variable rate. They must pay a flat rate.
• Clients cannot go into Dormant Mode. Since clients only pay when they’re making bookings, they won’t pay anything while they’re not in season, therefore, they don’t need Dormant Mode.

Flat Rate

If a client has a second FareHarbor site, the 1st site will be full price and they will receive 50% off the base package price of the 2nd (not an additional discount on top of any already discounted offers).

If a client has 3 or more FareHarbor sites, the 1st site will be full price, the 2nd will be 50% off and each additional site will receive 75% off the base package price (not an additional discount on top of any already discounted offers).

Variable Rate

Clients can have up to 3 sites at the same variable rate. (ie: only 1% added to the dashboard for up to 3 sites)

For 4+ sites, the rate will increase by 1%. AMs and AEs will need to request a commercial order for these cases in their respective paid site channel.

NORAM

T0-T1 Essential Package

T2+ Essential Package (Booking Fee or CC Rate)

T2+ Essential Package (Booking Fee Only)

T3+ Growth Package (Booking Fee or CC Rate)

EMEA

T0-T1 Essential Package

• Translated Docs with Local Currencies

T2+ Essential Package

• Translated Docs with Local Currencies

T2+ Growth Package

• Translated Docs with Local Currencies

APAC

Folder with Local Currencies

T2+ Essential Package (Booking Fee or CC Rate)

T2+ Growth Package (Booking Fee or CC Rate)

Thailand Specific Docs

Thailand T0-1 Essential Package (Flat Rate)

Thailand T2+ Essential Package (Booking Fee or CC Rate)

Example Video 1

Example Video 2

Example Video 3

Example Video 4

These case studies are all client facing! Client names have been removed on these presentations.

NORAM Client Facing Case Studies

AMER SEO/CRO Case Studies

Performance Marketing Pitch Deck & Case Studies

EMEA Client Facing Case Studies

Client Facing Case Study Presentation

Client Facing Performance Marketing Pitch Deck & Case Studies

APAC Client Facing Case Studies

SEO/CRO Case Studies

Performance Marketing Pitch Deck & Case Studies

Onboarding Timeline

Typically, the FHS onboarding process from commercial order signed to go-live takes 6-8 weeks.

1. Commercial Order is signed and project is automatically added to the FHS Onboarding queue.
2. A project coordinator is assigned and will reach out to the client within 5-7 business days.
   • If the client is not yet live on FH, the PC will reach out to the client to schedule the discovery call after the dashboard training is complete.
3. The full intake process, including the discovery call and assess collection from the client takes about 1 week.
4. Site build takes around 2-4 weeks
5. Client feedback takes around 1-2 weeks. This varies based on the amount of client feedback and responsiveness of the client. Once all feedback has been implemented and the client gives the greenlight, go-live takes another day or two.

Payment Timeline

1. Clients on a flat rate model are charged a $500 setup fee immediately upon signing their commercial order.
   • This fee is non-refundable if the client stalls but will go towards their annual package or first month’s payment if they go live with the site.
2. Once the site goes live:
   • Clients on a flat rate package will be charged the remaining balance of their annual package within 1-2 business days.
   • Clients on a monthly package who paid the setup fee will be charged 30 days after going live since the setup fee covers their first month.
     • If the client’s setup fee was waived or they were in the queue prior to setup fees being required, they will be charged their first month within 1-2 business days of their site going live.
   • Clients on a variable rate package will have their booking fee or credit card rate increased within 2 weeks of their site going live.

Close Pipeline & Commercial Order Resources

NEW FHS CLOSE PIPELINE HELP DOC HERE

• Use the doc above to learn about the steps for generating a commercial order, filling in the required fields, and sending it to the client to sign.

Common Commercial Order FAQs

• The ID field in the top left corner is for the FareHarbor Site Opportunity ID.
• If you submitted the Commercial Order Pending custom activity and have not received the Docusign to your email within 30 minutes, please check that the Opportunity is assigned to you. If it’s not, please reach out to AM/Sales Ops to fix it. If it is assigned to you, please post in the paid sites channel.
• If the client can’t find the commercial order email they were sent, please ask them to search for this Subject Line: Complete with Docusign: FareHarbor Commercial Order. If they still can’t find the email, please post in the paid sites channel so Operations can resend it.
• If the client needs the commercial order sent to multiple people, please post in the paid sites channel.
• If the client put the wrong information in the commercial order (name, business details, payment info, etc), please post in the paid sites channel.
• If the client would prefer to pay by bank transfer rather than a credit or debit card, please post in the paid sites channel.

SBMM Clients

Once a client has signed their commercial order, a project is automatically added to the FHS Onboarding queue.

Clients who are live on their dashboard will have a Project Coordinator reach out within 5-7 days.

Clients who are not live on their dashboard will be assigned a Project Coordinator but this PC will not reach out until the Dashboard Training Date has been added to the Close lead. Our team needs a complete dashboard in order to build the site so we will not be reaching out until that training date is in.

For more details on the full SBMM FH Sites Onboarding process check out the SBMM FHS Onboarding Help Doc.

ENT Clients

Once a client has signed their commercial order, a project is automatically added to the FHS Onboarding queue.

Clients who are live on their dashboard will have a Project Manager reach out within 5-7 days.

Clients who are not live on their dashboard will be assigned a Project Manager but this PM will not reach out until the Dashboard Training Date has been added to the Close lead. Our team needs a complete dashboard in order to build the site so we will not be reaching out until that training date is in.

For more details on the full ENT FH Sites Onboarding process check out the ENT FHS Onboarding Help Doc.

SBMM Clients

To learn more about the process once a site gets into our queue, check out this SBMM Onboarding Process Help Doc

If you have any other questions relating to an SBMM website project, please use the “FHS Project Update/Q?” Workflow in the #fhs_sbmm_projectmanagement Slack channel.

ENT Clients

To learn more about the process once a site gets into our queue, check out this ENT Onboarding Process Help Doc

If you have any other questions relating to an ENT website project, please use the “FH Site Project Update” Workflow in the #fhs_enterprise_project_management Slack channel.