FareHarbor Site Landing Page Onboarding Process for Sales Teams

Clients must fit one of the TWO cases below to go live with a landing page before continuing to a full site build. There are currently NO exceptions:

1) The client does not already have a website and needs to go live as soon as possible to capture a busy season or particular event. Note: a rush from the client must be present to fit this criteria. A landing page is not an option for every client who does not already have an existing website. The FHS team needs a firm target go-live date from the client.

2) The client’s current website is hosted by a FareHarbor competitor and the website could be taken down at any moment if the competitor gets wind that the client is moving to FareHarbor, leaving the client without a website.

If your client meets one of the above criteria, continue to the next section.

A landing page go-live MUST be approved by a member of FHS Onboarding leadership before it is pitched to the client. To request a landing page go-live:

1. In #fareharborwebsites, submit the workflow “Landing Page Go-live Request.”
2. A member of FHS OB leadership will respond within two hours approving the request or not.
3. If the request is not approved, the website onboarding will follow the typical process.
4. If the request is approved, a PC or PM will be assigned. Continue to the next section.

To go-live as quickly as possible, the FHS team can build a “landing page” for your business to go live on and continue with the full site build afterwards. It would be a one-page site; a basic homepage meant mainly for your customers to have a place to book.

There isn’t much customization or feedback opportunity, but this allows the FHS team to move fast. We’ll need a few pieces of information and as soon as we get that over to the FHS team, the landing page can be live in a few days. Typically the full FHS onboarding process can take up to two months.

The client must understand and agree to the following:

• THE CLIENT WILL START GETTING CHARGED ONCE THE LANDING PAGE GOES LIVE.
• The client will only start their direct relationship with the FHS team after the landing page goes live. After the landing page goes live, a Sites Project Coordinator will reach out to the client to schedule a Discovery Call and discuss the web design of the full site. The AE will remain the client’s POC in this phase.
• The landing page is not optimized for SEO. However, the full site will be.
• The landing page will follow this structure: landingpage.fareharbor.site. Customization is very limited:
  • Elements that will stay the same: colors, font, look and feel (e.g. light overlay on the image in the hero unit), organization and layout of content (including CTAs)
  • Elements that can be updated to match the business: logo, the large image at the top, company name, description, location, main booking flow, About Us content, gallery of images (if available), testimonials (if GMB is available), company contact info and business hours, social media links.
• Once the landing page is complete, the client will receive a preview from the AE. While the client gets to see the landing page before it goes live for approval, the Sites team will NOT take feedback about the landing page unless there is an error in content (About Us copy, contact email, etc.).
• The client will need to be an active participant in the go-live process. Jump to Going Live for more information.
• Once the landing page goes live, the full site build process that follows will take about a month.

Must Haves:

• Signed Commercial Order + submitted FHS intake form
• Domain registrar login. Find via who.is.
• Bookable items with an organized main booking flow
• At least one high quality image (1600 x 900 pixels), otherwise we’ll use a stock image
• “About Us” copy (2-5 sentences)
• Business address, email, and phone number

Nice-to-Haves:

• Logo
• 10+ photos (for an image gallery)
• GMB info (for reviews embed)
• Social media links

If the client agrees to the above, move to the next section.

1. Make sure the client has signed the Commercial Order.

2. Make sure the client has submitted the FHS intake form.

3. Complete the Landing Page Content Doc for the client (this is a template doc, please make a copy to complete for your client).

4. Send the Landing Page Content Doc to the PC/PM in the Slack lead channel.

5. The FHS team will start building the landing page.
6. Once the landing page is finished, the PC/PM will alert the AE in the Slack lead channel and share the landing page link (will be a temporary link until it goes live).
7. Send the landing page link to the client, with the expectation that the landing page is going live that same day.
8. Once we have client approval, we will start the go-live process.

End Result: Switches domain.fareharbor.site >> domain.com

1. PC/PM adds domain as a Cloudflare zone

2. PC/PM posts the custom Cloudflare nameservers in the lead channel, alerting the AE

3. AE sends the nameservers to the client and asks the client to log into their domain registrar, where the client will update their domain’s current nameservers.

Use the email template below:

4. Once the client updates the nameservers, alert the PC/PM in the lead channel.

5. The PC/PM will complete the remaining go-live steps and the landing page will be live shortly (ideally same day).