AdRoll Pixel Integration

What is an AdRoll pixel?

The AdRoll pixel is a unique JavaScript code snippet that is placed on your website in order to capture unique visitor activity across a variety of devices.

FareHarbor offers an AdRoll Pixel integration. The Pixel is generated when a client creates an AdRoll account. If you manage different websites, AdRoll will generate a unique Pixel code for each site.

AdRoll Pixels can recognize a unique visitor across devices. When you provide a cross-device ID to AdRoll, your ads will display on other devices used by your visitors.

Setting up AdRoll Pixel in FareHarbor

Note: Settings for your pixel are found under Audiences > Website > View Pixel in your AdRoll account.

1. Navigate to Settings > Analytics & Tracking.
2. Click + Add analytics service.
3. Select AdRoll from the dropdown menu.
4. Fill in the Advertiser ID (adroll_adv_id).
5. Fill in the Pixel ID (adroll_pix_id).

Click here for an example of the AdRoll IDs.

The IDs that need to be entered in FareHarbor must have the following format:

Note: You can view a sample snippet here:

<script type="text/javascript">  
    adroll_dv_id = "ABCDEFGD123456IJKLMN08";    
    adroll_pix_id = "IHTDEFGD123456234KLMN08";   
    adroll_version = "2.0";`  
   ...
</script>

In the FareHarbor example:

For support or troubleshooting AdRoll Pixel issues, please refer to the information on this page.