Analytics and Tracking

Analytics and Tracking are located under Settings > Company Settings > Analytics & Tracking. All FareHarbor Sites have a generic FareHarbor sites Google Analytics tag added to the site and should have an individual Google Analytics tag added that FareHarbor has access to.

For specific information on adding Google Analytics to a FareHarbor site and tracking please refer to this help page.

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The fields are as follows:

Adroll Advertising/Pixel IDs

• An AdRoll Pixel is uniquely generated when a client creates an AdRoll account. AdRoll Pixels can recognize a unique visitor across devices. When you provide a cross-device ID to AdRoll, your ads will display on other devices that your visitor uses.

Bing Authentication/UET Codes

• If a client needs to verify ownership of the site through Bing, they should send you a Meta Tag Authentication. Copy the custom ownership verification code to the clipboard and add to this field.
• Universal Event Tracking (UET) is a tool that records what customers do on the website. By creating one UET tag and placing it on the site, Bing Ads will collect data that allows clients to track conversion goals and target audiences with remarketing lists.

Facebook Pixel IDs

• Facebook Pixel IDs are a string of numbers. Separate multiple IDs with commas.
• This tool is mainly used to track online visitors and re-target them with Facebook Ads in the future. Client should send you an ID.

Google Tag Manager ID

• IMPORTANT: Be sure to turn off the analytics/tracking embeds that will be managed by Google Tag Manager by deleting the IDs you have entered on this page. Do not, however, delete the IDs for embeds that will not be managed by GTM. Verify before deleting.
• Google Tag Manager is a user-friendly solution to managing the individual analytics tags.
• Tags should be in “GTM-XXXXXXX” format.

GA4 measurement IDs

• GA4 measurement IDs are in the format G-XXXXXXX. Separate multiple IDs with commas.
  • This field can be found under the WordPress sidebar Settings tab, on the Company Settings page, in the Analytics & Tracking section.
  • The field can accommodate both GA4 and Universal Analytics properties at the moment.

• If a client does not have analytics, or we do not have access to their account, we MUST SET UP A GA4 ACCOUNT.

  • Make sure this new account is recorded in the company Dashboard, Airtable, and Close.

• All FareHarbor sites created since July 2022 should go live with a GA4 property tag at minimum (if they have a Universal Analytics property tag, both will be present until UA is deprecated).

All FareHarbor Sites come with G-2CHJ9R6QSF installed. This is non-negotiable and used to collect user trends, helping us understand why and when to update our WordPress theme. These are internal metrics of all FareHarbor Sites performance.

If your client operates under GDPR and requires the use of a cookie consent manager on their website, please inform the client that they are strongly encouraged to integrate with one of the cookie consent solutions that FareHarbor integrates with to receive analytics data from the Lightframe in their GA4.

If they do not adopt one of the solutions, they cannot receive data from the Lightframe after FareHarbor formalizes the integrations. The enactment date is TBD, we will update this information once we know more

Google Webmaster Tools: HTML Tag Verification

• We use this as an option to verify our sites in Google Search Console during the go live process. You will be provided a HTML tag.
  • Important: Use the “HTML tag” verification option in Google Webmaster Tools, and enter just the random text in quotes after “content=” into this box.

Alexa Verification ID: HTML Tag Verification

• Same situation as the Google Tag above.

Pinterest Domain Verify ID

• After a client claims the website, any Pins that come from the site will have their profile picture added next to them. They also get access to website analytics so they can see what people are saving from their website.

Mixpanel Project ID

• Whenever clients want to send data to a specific project, they’ll need to specify the project token so we know where to put the data.
• Client should provide Project ID

VWO Account ID

• VWO Testing tools include A/B, MVT, Split URL Testing, Heatmaps, Clickmaps, Conversion Tracking and Personalization.
• Client should provide Account ID

Norton Safeweb Site Verification

• Norton Safe Web scans millions of websites to make sure they are safe.
• Should provide you with a code or ID to put into this field.

AppNexus ID

• Apply basic trafficking strategies for clients advertisers, such as user frequency capping and segment targeting.
• Client should provide ID