Content Builder Feature Kit
Last updated: May 9, 2025
This page is dedicated to ensuring you have a full grasp and understanding of the Content Builder. This includes any and all pertinent materials to allow you to sell, talk about, and use this feature. If you have any questions, feel free to reach out to the Product Manager, Kamalia Mohamad and/or the Product Enablement Manager, Matthew Willi.
Feature Overview and Value Proposition
The new content builder transforms item descriptions with a comprehensive overview and well-defined categories, creating the ideal user experience for navigating tour and activity information. This streamlined layout allows customers to easily find important booking details, boosting their confidence to complete a purchase. Items using the new content builder achieved a 2.4% increase in conversions compared to the previous year!
Selling Points
- Boost conversions by 2.4%: Clients who have adopted the new content builder have seen a 2.4% increase in conversions.
- Enhanced readability and navigation: Featuring a comprehensive overview and well-defined categories, the new item description’s layout helps customers quickly locate essential booking information.
- Book with confidence: The new layout streamlines product information and the booking experience, giving customers what they need to confidently complete their booking.
Success Stories
- Antelope Canyon Tour Company saw a 14% increase in conversion rate after using this feature. Check out their story!