SEO Fields and Functionality

SEO is how a site gets found organically and we can optimize fields in the backend in order to increase organic traffic.

These fields are available for every page of the site including single activity and auto generated taxonomy pages.

Title Tag

Page titles are what searches see in search engine results. WCS need to use the name of the page with a location, a pipe and the name of the site. There is a 70 Character limit, but remember to keep it interesting and what a user would want to click on. To learn how to craft a great title reference this help page.

Ex. Turtle Snorkeling in Cabo | Turtle Paradise

Meta Description

Google recently changed the amount allowed in meta descriptions from 150 to 320 characters. A meta description is a summary of the page that targets keywords that the site ranks for or wants to rank for that is relevant. It gives a preview of what the page is about. Reference this help page to learn about how to write a great meta description.

NOINDEX

By checking this box the search engine will not to include this page in the index and not to rank it. This means the page will not rank and will not have any SEO.

NOFOLLOW

By checking this box Google will not to follow the links on this page. Google will just skip over them and not crawl them.

Canonical URL

A canonical url is the url that the search engines should treat as authoritative, or the one that is prefered. This can help prevent duplicate content issues.

Sitemap Priority

The priority this particular page is given in the xml sitemap that we submit to google.

OpenGraph Title

OpenGraph enables any webpage to become a “rich object” for social media. This allows users to share a page with an image, a description and a title to appear for a page. It will automatically draw from the Title tag. Do not change unless necessary.

OpenGraph Description

This pulls from the meta description. Do not change unless necessary.

OpenGraph Image

This is automatically taken from either the background image on the page or the first image on the page. To can add an image for social media, run it through this tool twice and clear the cache. It is a known bug with OpenGraph and not our system.

Schema

Schema Markup is microdata that you can use to help search engines parse and understand your website’s information more effectively. Schema.org was developed by Google, Microsoft, Yahoo, and Yandex with the goal of creating structured markup that all search engines can understand.

Documentation on Schema can be found here.

FareHarbor Sites have a standard set of schema included in the template.

Schema Automatically Included on FareHarbor Sites

• Organization
  • Name
  • Address
  • Social Media Profiles
  • Logo
  • Contact Information (telephone, email, contact type)
• Webpage
  • @type
  • @id
  • URL
  • name
• Website
  • @type
  • @id
  • URL
  • name

How to Add Additional Schema Markup

Additional types of Schema markup can be found here.

1. To generate the proper Schema Markup, use this Schema generator.
   1. Click the dropdown and choose “Local Business” for Location Pages.
   2. Fill out the proper information and copy code generated on right side of page. (Validate JSON-LD code before copying)
2. To add code to site, edit the wordpress page you would like to add code and click Page Options.
   1. Scroll down till you see Schema Markup and copy code without the script tags. See example below.
   2. Click update at top right and you are done!