The Domain Analytics Overview gives you a snapshot of how much organic traffic a site is predicted to get monthly, how many keywords they currently rank for, and how many backlinks it has. To get this data, simply copy and paste their URL into the search bar.

If the website ranks for very few keywords, then updating their metadata and the content on their website so they’re targeting more relevant keywords on their site could be a great way to drive more organic traffic.

Technical Audits allow clients to look into technical aspects of their site that may be hurting SEO performance and traffic. These audits can be done by Account Managers. They can be used for value ads or as a way to convince a client to get on a FH website.

These audits are done and exported in SEMRush and can give us insight into issues including:

• Duplicate content

• Mixed content

• Duplicate Title Tags, Meta Descriptions, H1’s

• Redirect errors / loops ‍

How to pull a Tech Audit

1. Log into SEMRush.com

   • Go to the Management section of the menu on the left side (near the bottom)

   • Go to Projects

   • If our projects queue is full message the SEO Manager for further instruction ‍

2. Create a new project

   • From the project list, create new project

   • Input URL (without www) and add company name

   • Click Create Project

   • Find Project and click setup under Site Audit

   • Change to 200 pages or more depending on site size

   • Uncheck send email box

   • Wait till audit crawl is completed

     

3. Creating the report

   • Once the audit is complete click into it and select ‘PDF’ in the upper right corner

   • In the first drop down choose Full Site Audit Report

     • Do NOT email the report and do NOT schedule the report

   • Check the box to brand the report

   • Choose ‘Create Custom PDF Report’

   • Fill Out Company Name and FareHarbor Technical Audit

     

4. Add KW rankings to the end of the report

   • Scroll to Bottom of Report

   • Drag Heading from Left Menu and Type Keyword Rankings

   • Click Domain Analytics from Left Menu

   • Click Organic Research

   • Drag “Organic Search: Positions” to Bottom of Report

   • Fill in Domain ex. (nautisideboatrentals.com) – Make sure US database is selected unless company is from a different country

   • Click OK

   • Click Generate PDF report in top right corner (will be located in your download folders)

5. Issues with Downloading the Report

   • Sometimes while clicking “Generate PDF report” while in the report builder can produce an error

   • Click “back to list” in the upper left hand corner

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DA is a ranking score ranging between 0-100 that tells you how authoritative a website is compared to other websites. It helps you predict how high a website will rank in search results, and is calculated based on the number of root domains and total links a website has, as well as other factors determined by MOZ.

Bigger companies like Wikipedia and Google tend to have higher scores, while smaller companies with fewer backlinks usually have lower scores.

Brand new websites always start with a DA score of 1, and won’t show up in search results until they have at least one backlink.

While there is no “best score”, the higher the DA the more likely a website is to rank well in search results.

This number is best used for comparative purposes, such as tracking a website’s authority over time, or comparing a website’s authority to its top competitors.

What To Do If Their DA is low?

When a website has a low DA, the client should focus on building their network of links, ideally backlinks. The more high quality backlinks a website has, the more authoritative they are considered to be. You can also submit a Backlink Audit to provide the client.

Linking Domains: The number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

Inbound Link (backlinks): An incoming link from a page on another website back to your own site.

Link Building Resources:

• neilpatel.com/blog/link-building-campaign-for-2018/

• bootstrappingecommerce.com/50-ways-build-links-ecommerce-store/