What does it look like/How to find:

• Ensure there is a book button CTA above “the fold” of the website (you can easily see a Book Button upon initial page load without having to scroll down).
• Check both desktop and mobile (on mobile, ensuring the book button is “static” to the top or bottom of the screen is best for conversions)
• Make sure the button stands out with a color that contrasts the rest of the page and includes a verb.
• This can also include adding a new integration, or updating an existing one (for example, adding a floating book button, or calendar embed).

What does it look like/How to find:

• Recommended Banners to drive conversion:

  • Skip the Line, Book Online!
  • Online Reservations are Recommended
  • To save time, Please Book Online
  • Limited Availability, Book Now!

  • Use code XYZ When Booking Online to Save 10%!

    Banner example:

  

• Other important info:

  • Price, duration, age range, etc should be easy to find and scannable (not hidden within paragraphs of texts)

    Purchasing info example:

  

• Reviews AND the source of those reviews should be accessible to potential customers without having to leave the site

What does it look like/How to find:

• SSL (which stands for Secure Sockets Layer) is a form of security technology used to ensure that the data passing between a web server and your internet browser remains private.
• Look for the https:// prefix and lock icon in a browser window
• Non FHS Clients will have to do this themselves. They can either contact their developer, or follow some easy help documentation depending on the platform they use (Wordpress, Wix, etc)

• Tip: All FH Websites are SSL certified! (great way to pitch a site)

  

What does it look like/How to find:

• If you notice that a client has a large portion of traffic with a default browser language other than English it would be a better user experience to have a translated site
• Check a Language report in GA, or ask the client for data behind this request to be sure this is a necessary change as this is a large undertaking for the client and FH)

What does it look like/How to find:

• Ensure phone numbers & call-to-book CTAs are not more prominent/right next to a ‘Book Online’ CTA
• Contact info can be limited to the footer and a contact page of a site
• If possible get rid of call to book call to actions all together

Examples of things to remove:

What does it look like/How to find:

• If possible, check the client’s Acquisition Report in Google Analytics and look for the following:
• Is there more Organic Traffic than direct?
• What is the conversion rate of Organic Traffic?
• Scan the site using a web extension such as “SEO META in 1 click” – Are title tags and meta descriptions unique and include important keywords?
• Does the site lack content in general?
• Google phrases you would search to find the client. Can you find them via that search?
• Submit SEO Audits to the SEO Team when applicable

What does it look like/How to find:

• Items and content should be organized/segmented in an intuitive way
• Site segmentation should be consistent with FH Booking Flows
• Check website (desktop and mobile) to ensure top selling items are most visible and labeled as such (Top Seller! Most Popular! etc)
• Ensure mobile site is mobile reactive and the navigation remains effective and functional on a mobile device

What does it look like/How to find:

• The most accurate way to see if a client is on the newest template, is to go to the website and scroll to the very bottom where it says Powered by FareHarbor. The theme should read Maunakea. If it doesn’t, this is the old template and you should submit a request to update
• Keep in mind, a simple facelift won’t always make a difference in conversions. It’s always best to review the current site and include any needed improvements in your submission (think updates photos and improved content/segmentation).

What does it look like/How to find:

• First check the URL and Close to ensure the client isn’t already on a site. You can then send the client the FHS Request Form to begin the process.
• Look to make sure a client is qualified for a FH Site by checking the tier and quadrant
• High potential clients with low conversion rate and online % are great fits for a FH Sites
• Keep in mind, not all clients qualify for a FH Site so be sure to follow the parameters for tier and quadrant.

What does it look like/How to find:

• First make sure follow up emails are being sent automatically in the Notifications Item Settings.

• The canned message should include a call-to-action encouraging customers to review on specific platforms.

• In the Social Media settings under Info and Policies, you can add links to review platforms and Social Media

• Infographics are encouraged to catch the eye of customers and push them to a certain platform.

• Incentivizing customers can be a great method of getting them to follow through with a review (Example: “Review us in Google and send us a screenshot of your review for 10% off your next booking”)

• Keep in mind, you don’t want to create decision fatigue with multiple review and social media options in the follow-up email. If the goal is to increase Google Reviews, which most clients have far fewer of than Trip Advisor, focus on just Google Reviews for a month or two at least.

• Navigate through the site and Dashboard for clients whose audience primarily speaks a language other than English (you may want to look at an Audience report in Google Analytics so see the language of different users)

  • If the website is already translated, navigating through the whole website in that language and then the checkout (FH Book Form) is in English, that could be detrimental for conversions.
  • If the client doesn’t have the website built out in another language, they can still translate their Dashboard to better convert customers who speak that language.

What does it look like/How to find:

• Helping a client add new inventory (new item) and integrating on their website.
• Identifying items that are on the Dashboard but have limited or no availability to book online
• Things to look for in the Dashboard:
  • Private items
  • Availabilities that are closed and hidden
  • Availabilities that are close and call to book
• Identify items that are on the website but not being sold through FareHarbor, or items that are on the website and on the Dashboard but are call to book/no availability
• Things to look for on a site:
  • Contact forms
  • “Call/email to book” Call-to-actions
  • Offerings on the site that are not built in the Dashboard

What does it look like/How to find:

• Clients may have additional goods and services that they can sell to add on to the experience or of a tour/activity.

• Common examples:

  • Food and drink upgrades on a Boat Cruise
  • Dry bags and coolers for a river float
  • Trip insurance or protection (see example below)
    • Please Note: Booking fees are not included in partial refunds. Make sure the client is aware of when discussing/strategizing this option.

• Be very careful when adding CFs to a bookform especially if it’s more than one. Complicating a book form may create decision fatigue and can result in more questions and confusion if not done correctly.

• Always use logic when possible and try to add whole booking CFs instead of per Customer Type CFs to reduce scroll as much as possible.

• Keep in mind, if upsells are added to the bookform it’s best to stick to add-ons that will actually enhance the experience.

• Keep in mind, it is common for souvenir based add-ons (T-shirt for example) to not sell well within the book form.

What does it look like/How to find:

Go to the client’s Dashboard and review the cancellation policy for all items. Determine if the policy could be made more flexible so people feel more comfortable booking the activity ahead of time online. Be sure to review confirmation notes and company policies as well.

Check the item’s custom fields. Look for a Trip Protection custom field or add-on. Consider pitching this to the client if a protection field or add-on is not present.

Bad Examples

Good Examples

What it looks like/how to find it:

• New product features may include a beta testing phase with live clients. These clients have early access to help developers see the feature in action in order to make improvements before the larger rollout.
• Log this action if you believe the feature the client is testing will result in increased revenue for FareHarbor and is an optional feature.
• Current features in beta testing will be listed in the Product Schedule

Keep in mind:

• You must clarify what feature is being tested in the Growth Action description
• The feature being tested needs to be an approved action that will result in growth
  • Not all new features will be considered growth or monetization opportunities. If you have not seen or heard direct communication that a beta feature can be logged as a Growth Action please get approval from your manager prior to submission.

What It Is and How to Find It

The abandoned cart recovery feature allows clients to track and communicate with customers who add items to their online cart but leave the website without completing the purchase. This recovery process begins after a customer has entered their email at checkout but does not proceed with the payment to complete their order. This feature can help recapture/re-engage these potential customers by sending automated emails promoting them to complete their order 24 hours later.

How to Enable:

• See this help page for steps to enable the feature.
• Please Note: To utilize the abandoned cart recovery, the online cart feature must be enabled in the Dashboard.

How Can It Result in Growth?

• By recovering abandoned carts, operators can boost their conversion rates and overall revenue. Automated emails remind customers of their unfinished booking, nudging them to return and complete the purchase.
• Often potential customers are browsing many activity providers before completing a booking. Having the ability to remind potential customers of our client’s services the next day could be the reason they select our client’s service over others.

Data to Look out for:

• Recovery Rate: Monitor the percentage of abandoned carts that are recovered through follow-up emails or messages. (Ref tags are automatically included in the follow-up emails to make tracking easier)
• Conversion Rate: Measure the overall lightframe conversion rate before and after implementing the abandoned cart feature. (Good data to look for when prepping Business Reviews to monitor over longer periods what client’s ROI looks like here).

Keep in mind:

• Keep an eye on the client’s lightframe conversion rate before and after enablement of this feature in case it results in a decrease in conversions.
• This feature may not be a good fit for clients who have no use for the cart. If they don’t have any products that could naturally be booked together or if they only have one item on their dashboard, turning on cart just to enable abandoned cart could cause a dip in conversions.
• Be careful of email overload. Over-emailing can annoy customers and ultimately lead to a negative customer experience. Be sure to remind clients to review their other existing email marketing material and strategies when enabling abandoned cart emails.

Tips for pitching this feature:

• It’s a free service: They don’t need to pay for 3rd party marketing for abandoned cart emails because they come directly through FareHarbor.
• Does not interfere with initial conversion: With FareHarbor’s abandoned cart feature, the customer does not enter their contact details until the final page of the booking process. This ensures that abandoned cart emails are only going to qualified customers who had intent to book. It also ensures that there is no interference with the initial conversion by requiring contact details too early in the booking process.
• Increased Revenue Potential: Recovering abandoned bookings can directly translate to higher revenue, without needing to reach a brand new customer base.
• Customer Convenience: Point out how reminders help busy customers who might have been distracted or interrupted during the booking process.
• Re-marketing: While this should not be the only way our clients are reaching out to potential customers, this can be a great tool as part of a general arsenal of marketing/re-marketing campaigns.
• Data-Driven Decision Making: Emphasize the value of data gathered from abandoned cart analytics in refining marketing and sales strategies.

What is is and how to find it:

Enabling additional payment methods provides end-users with more flexibility when it comes to paying for their experiences. In some regions, limited payment methods may result in a drop off in the book form because the payment method(s) offered weren’t desirable, or in some cases, even possible).

Typically this action will be used for EMEA, APAC and some LATAM accounts. For example, Ayden is a very popular method in Australia. Start by doing your research and using the help pages provided to understand who qualifies for the different supported payment methods as well as some limitations for FareHarbor clients.

Help Pages

Alternative Payment Methods

Supported Countries and Currencies

Additional Payment Method Options:

• PayPal, Vipps, Bancontact, iDeal, Afterpay

  • Please note that clients can’t use PayPal as the sole payment processor in countries where Stripe is also available.

Payment methods that are NOT counted as a Growth Action:

Google/Apple Pay:

• Apple Pay and Google Pay are available by default for all items and availabilities in the FH Dashboard

What does it look like/How to find:

• Enabling this will populate the number of reviews and the star rating within the client’s bookform (see image below)

• Only enable this if a client has 4+ stars and a significant amount of reviews.

• Trip Advisor OR Google Ratings can be added. Choose the one with more reviews and the best star rating.

• For Trip Advisor be mindful of the ranking for the company within the business category (For example: do not enable this feature if they are #15 out of #20 Walking Tours)

• How to Enable Google Ratings

• How to Enable Trip Advisor Ratings

Google Ratings Example

What does it look like/How to find:

• If a client has higher cost activities (think private yacht rentals) and a low conversion rate or low online %, Deposits could be a great option to increase these metrics.
• Look for private/Call-to-Book items in the Dashboard. Is this item a high ticket cost? Clients often keep high priced items private because they can take partial payments on the back-end.
• With the Deposit enabled a clients can require a minimum deposit for online bookings (in the form of a minimum $ amount or a % of the total) to make the initial booking less expensive
• 6% booking-fee of the total ticket price is charged on deposits, so no loss for FH. You may want to be prepared with talking points if a client is still concerned about the booking fee.
• Keep in mind, Deposits are good for some companies. Make sure this is only enabled if the price is truly deterring people from booking online (as a general guide: $500+ ticket price). Not needed for a $20 walking tour.

What it looks like/how to find it:

• FareHarbor Dock is a feature designed to streamline in-person bookings with the added benefit of collecting a booking fee or processing fee for FH Monetization efforts. It’s a great option for clients with a large amount of in-person/walk-up bookings.
• Look for clients with a low online % and high direct % when considering who would be a good fit. This feature has two different modes, Staff and Kiosk.

Modes and Pricing:

• Kiosk mode empowers guests to independently book with an intuitive customer-facing interface. Kiosk mode has a 6% booking fee (paid by the customer) per transaction.
• Staff mode enables employees to quickly process in-person sales with a fast and user-friendly interface. Staff mode has an additional 0.5% processing fee (paid by the client) per transaction.

Keep in mind:

The following functionalities are currently not supported for FareHarbor Dock:

• The ability to view recent transactions or bookings
• Waiver integration (Note: Customers booked using FareHarbor Dock can still sign waivers via * confirmation emails.) Selling gift cards or gift certificates
• Seat maps
• Cash and custom payment methods
• Memberships
• Combos
• Booking flows

What does it look like/How to find:

• Combos allow you to offer suggested items through an upsell page, which encourages customers to purchase other items that may pair well with their current selection.
• We can promote paired items further by setting up combo discounts
  • Example: “Buy this popular tour and get our newly offered tour for 10% off!”
• Combos can be used to improve the conversions of commonly “bought together” items/experiences, improve the round trip ticket buying experience, and add upgrades to items/experiences.
  • Use Combos when: using a discount to strategically upsell another item OR an obvious item pairing should be booked/two items are clearly meant to be booked together (see round trip example below)
  • Use Cart when: no discount is being applied for multiple item orders, or clients want to highlight more than one additional item to book
• This can be enabled in the Advanced Company Settings under the Booking section
  • You will then see it as an option in the dashboard settings menu

Keep in mind/best practices:

• Remember to be clear in the growth action details whether or not you enabled discounts. Combos can exist without the use of discounts.
• Combo discounts are not a good fit for a workflow that upsells through custom fields.
• Discounts cannot be set up for retail items
• Clients should be aware discounts will not reflect on custom fields. Although clients that set pricing on custom fields can still use combos, discounts will not reflect accurately.
• If combos and suggested items are both in use, showing suggested items only after a purchase can help prevent customers from feeling overwhelmed.
• We recommend using a specific item in no more than three combos. Using three or less combos can help avoid inducing decision paralysis and facilitate a smooth mobile checkout experience.
• Be sure to tailor an upsell page’s headline to something concise and activity-specific for added appeal.

Examples

Rebound Trip Ferry Tickets (no discounts)

Item frequently bought together/strategic discount:

What does it look like/How to find:

• Useful for clients with customers who often book multiple activities when in destination
• Useful for trying to upsell or add an upgrade to an experience.
• Best for:
  • Activities with “Add Ons” such as General Admission with additional charges for optional activities.
  • Any activities that are commonly combined to enhance the experience.Equipment rental is a common example.
  • Transportation – the suggested item may be the trip back to create a round trip experience.
• Keep in mind, this feature is good for some customers. Cart and suggested items can complicate and add unnecessary clicks to the checkout flow. This is not recommended for simple set-ups.
• Keep in mind, setting up suggested items and cart notes are vital in making a cart an effective feature.

Ferry example:

Combo activity example:

An Expansion Dashboard is a new dashboard created once a client is live (and the revenue generated counts towards AM retained business). This could mean a new location or a different type of business with the same owner.

Typically AMs only handle these requests for clients live longer than 365 days and if the new dashboard should be merged with the existing lead. If you believe you should own an Expansion that does not meet these criteria you can submit the Commercial Exception form to get approval to do so.

What does it look like:

Dynamic pricing rules allow you to set price adjustment rules based on “dynamic” factors.

• Capacity-based Rules

  • Automatically change pricing based on the remaining capacity of an availability.

• Time-based Rules

  • Allow you to automatically increase or decrease pricing based on when a customer books relative to when the activity starts.

• Examples that could drive growth:

  • Early bird tickets – Increase conversion rate by providing discount to those who book in advance), Increase prices for bookings done closer to the booking date.
  • High demand tickets – Increase ticket price when avail is almost full if in high demand
  • Helping fill availabilities – Decrease ticket price the day before to increase conversions to help fill avails)

What does it look like/How to find:

• An Affiliate Shortname, or “ASN” book button is a trackable booking element which allows a client to resell (or be resold by) another FH client’s activities on their website
• These can be included on anything that leads to a FareHarbor book form—calendars, item grids, partner embeds, Book Now buttons, QR codes, links in a confirmation email, etc.—and should be used whenever possible since we collect the 6% (unlike either affiliate bookings)
• QR codes can also be used on print marketing and such as signs, flyers, and pamphlets to send people to encourage people to book online (whether it’s the clients activities or the client is reselling other FH activities)

• Example:

  

What does it look like/How to find:

• Promo Codes/Code Generators
• Pricing Sheets w/ discounted pricing (can create booking links specific to a price sheet. perfect for promotion-specific landing pages)
• Price Schedules (low vs high season, holiday pricing, etc)
• Special pricing (ex: local resident, military)

• Note: Strategic discounts should have a real strategy and goal. Discounts only work if they can generate and/or convert more demand; otherwise, our clients are simply lowering prices and getting nothing from it.

  

What does it look like/How to find:

• The Private Events feature allows operators to create and manage custom, high value events and charters

• Private Events has an additional processing fee that is only charged on Private Event transactions (this additional fee is collected by FH)

• Look for events, private charters and/or custom tours that are not currently offered through FareHarbor on a client website and Dashboard for opportunities

Keep in Mind:

• Private Events can only be processed through Stripe
• Automated payments are not available at this time

What does it look like/How to find:

• Click through items in Bookability settings (hint: use Shift + Right/Left Arrow to quickly jump between items)
• Is the booking cut off duration longer than seems necessary?
• Best practice: Same day availability
• Keep in mind, you can create custom booking restrictions for specific availability start times!

What does it look like/How to find:

• Dashboards may need large scale revamps to the way it functions to create a seamless and simple checkout process

Updates to consider:

• Consolidating/a large amount of items
• Reworking/reducing customer types (may include reworking resources as well)

Example: Customer types may currently be equipment type but it would be better to make the equipment type and the CTs duration (or vice versa)

What does it look like/How to find it:

A client may request to increase pricing or an AM may strategically pitch the idea to the client. This can be an increase in CT pricing or pricing within CFs that will result in a higher booking total for online bookings.

• How to Identify Good Fits::
  • Healthy online conversion rates and online channel percentages
  • Clients who often sell out or almost sell out their tours/activities
    • Consider clients who have asked about waitlists in the past for sold out activities
  • Competitor pricing (upon searching online) is higher than the client’s
  • High demand for travel destinations and times https://destinationinsights.withgoogle.com/

Common examples:

• Adjusting price for inflation and other annual cost increases
• Adjusting price for high demand activities
• Surge pricing: holidays, school breaks, weekends, local events
• “VIP” experiences and special CTs (front row seats, add-ons included, etc)

Keep in Mind:

This action is NOT related to Dynamic Pricing adjustments

• This is a simple increase in CT pricing or a price sheet/schedules
• If pricing has been changed with the Dynamic Pricing feature please log that growth action (Implemented Dynamic Pricing)

Be detailed in your Growth Action description

• What exactly changed, by how much, for what availabilities, etc.

Keep an eye on the data!

• If you see a dip in conversion rates AND number of bookings you may want to reconsider the price change.

Ask questions!

• Has the client heard complaints about current prices?
• When was the last time the client increased pricing?
• How did the client decide on current pricing?
• What does your client know about competitor pricing?
• Are there any low-cost additions to add to an activity to create a more expensive, “VIP” option?

What does it look like/How to find:

• Go through the booking process as a customer would (after clicking the book button).
• Is the process streamlined and straightforward?
• Do you feel decision fatigue when selecting an item/availability or CT?
• Are descriptions and headlines accurate and helpful?
• Have another AM try to book and give you feedback if necessary
• Keep in mind, not all clients need segmented booking flow pages. For 6-8 items (or less) that don’t naturally fit into categories, don’t force it. We do not want to add clicks on the booking process for no real reason.

What does it look like/How to find:

• The new Content Builder for item listings organizes descriptions with a comprehensive overview and well-defined categories. This streamlined layout helps customers quickly locate essential booking information, improving their overall experience.
• The Content Builder will be automatically enabled on all Dashboards by October 2024.
• Once enabled see this help page for details on updating content using the content builder.

Keep in mind: New content saved via the Content Builder will replace the listing’s current description. Please ensure any relevant description information is copied from the Basic Info tab prior to saving new content in the Content Builder.

Selling points:

1. Boost conversions by 7%: During beta testing, clients who adopted the new content builder saw a 7% increase in conversions.
2. Enhanced readability and navigation: Featuring a comprehensive overview and well-defined categories, the new item description’s layout helps customers quickly locate essential booking information.
3. Book with confidence: The new layout streamlines product information and the booking experience, giving customers what they need to confidently complete their booking.

What does it look like/How to find:

• On the company Facebook page, it will be a call to action labeled Learn More, Shop Now, View Gift Card, Sign Up, Contact Us. A simple URL can be placed behind that button, leading the customer to the company website, or directly into a FareHarbor booking flow.
• On Instagram clients can add a link in their profile that goes to their site letting people know that customers can book online”

Facebook example:

What does it look like/How to find:

• Call the general line on the website and listen to their voicemail.
• Try during business hours and off-hours.
• The voicemail should mention that customers can book online!

What does it look like/How to find:

• Check if a client is running Google Ads, if they are, ensure they are connecting their Google Analytics Account to the Ad account to review conversion rates.
• This option includes implementing Google Ad/Campaign tags. Be sure to explain the end goal of doing so and how it will attribute to online growth.
• Keep in mind: You might consult on their Ad strategy, but we typically stay away from running and managing Google Ads on behalf of our clients.

What does it look like/How to find:

• Partnering with OTAs gives tour and activity operators access to a global audience, increased bookings, and added credibility, while also benefiting from the OTA’s marketing power, mobile reach, and operational tools. This helps operators grow revenue, capture last-minute demand, and gain valuable customer insights—though it’s important to balance this with direct sales due to OTA commission costs.

• Run a Booking Source report to understand current API Partners connected in the Dashboard.

• Please review the API Partner Directory for a list of our API Integrations with OTAs and other resellers.

• Keep in mind: It’s very important to be strategic with encouraging these connections as they can reduce direct bookings that make FareHarbor and our clients more revenue. We should recommend OTA partnerships when clients are struggling to fill capacity or need broader exposure.

• Keep in mind: It is highly encouraged to set up Affiliate Rules alongside new OTA connections to ensure that popular availabilities remain successful through direct channels.

What does it look like/How to find:

• FareHarbor Connect facilitates the partnership between FareHarbor Clients and OTAs.
• FareHarbor clients can join and instantly make their items available to OTAs that are part of FareHarbor Connect.
• FareHarbor collects a 5% commission per booking due to the involvement in streamlining the connections and contracts
• To check if a client is already part of FH Connect look for the Documents Close custom field. It will read FareHarbor Connect Provider Agreement if the client has already joined.
• Keep in mind:It is important to read the help page prior to pitching this to a client to ensure they are a good fit

What does it look like/How to find:

• The FHDN allows FareHarbor businesses to resell each other’s tours and activities, as well as to have their tours and activities resold online through popular channels such as airlines, hotels, travel blogs and many more
• Log this Growth Action when a client (charter) has agreed to resell their tours via the FHDN.
• You will want to check if the client is already part of the program by looking at the Close Custom Fields in the lead: “Documents – Provider Participation Agreement Accepted.”

What does it look like/How to find:

• The Google things to do integration allows clients to list products directly on their Google Business Profile. It is available to businesses associated with a point of interest (through the POI Module) and tour and activity providers (through the Operator Booking Module).

• Customers book directly into the FareHarbor calendar (meaning we still collect the 6%!).

• Bookings come at no additional cost to our clients (no commission).
• Check on mobile and desktop for a “Tickets” or “Prices” button on a client’s GMB (mobile integrations are being implemented first by Google)
• If it is not currently enabled you or the client can fill out the API Mapping Request Form.
• Important: The Connectivity Team is doing their own proactive pushes to enable this for clients. This should only be logged as a Growth Action in Close if you were directly involved in getting the integration live.

• Please note: We cannot provide go-live timelines because the launch of items on a client’s business page is controlled by Google.

  

What does it look like/How to find:

• Google the client’s company name to make sure they have a Google My Business (GMB) profile set up. (It’s that informational card that also appears w/ a Google Maps search).
• Changes are done by the client, so it is important to continue to follow up.
• Ensure there is complete business info, respond to every review, high quality photos, listing tours as “Products”. Make sure the profile links to their website.
• Ensure clients are responding to and encouraging more reviews! (Tip: add link to review in follow-up emails).

What does it look like/How to find:

• Affiliate Rules can limit affiliate bookings on specific days and time periods so that customers primarily book through the client directly.
  • Particularly valuable for:
    • OTAs such as GetYourGuide and Viator
    • Busy season/days when 3rd party bookings are not necessary to “fill seats”
• Clients can automate the release of openings to affiliates before the availability start date, streamlining the process and optimizing for maximum revenue potential.
• The goal is to increase online bookings (and booking fees) and reduce the amount of commission our clients have to pay to affiliates.
  • Look for clients with low Online % and high Affiliate/OTA %

Examples of Rules:

• Limiting affiliates to only book 2 days or fewer before the availability, to sell out last minute seats
• Allowing affiliates to only book during slow Summer months (for example: June 1-Aug 12), to help sell seats
• Allowing affiliates to only book into the most popular item 1 day before the availability

What does it look like/How to find:

Visit the client’s social media pages and look for the following as you review their content:

FareHarbor offers a direct ads program, in which we drive paid traffic through Google Ads and other programs directly to our client’s website, in order to help them make more direct online bookings.

See this help page to understand which clients are a good fit.